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Created in 2017 in collaboration between GUZEMA Fine Jewelry and the Ukrainian Your Support Foundation, the Charity Chain helps children born with heart defects receive life-saving surgeries at the Amosov National Institute of Cardiovascular Surgery in Kyiv.
Each pendant is engraved with the words Love, Believe, Share, Pray, and Help — symbols of compassion and unity that connect everyone who wears it.
Since its launch, the Charity Chain has raised over $250,000, funding 467 heart surgeries for children across Ukraine. Each number is more than a statistic — it’s a heartbeat, a laugh, a future restored.
What began as a single piece of jewelry has become a growing chain of kindness, strengthened by every story it touches.
In 2019, we celebrated women’s unity with the Inspirement Chain, a symbol of empowerment crafted in partnership with the ‘I Can!’ project of the Olena Pinchuk Foundation. This necklace in the form of two hands holding together is a symbol of support, hope and faith above all. Every purchase uplifts women-led projects, fostering a culture of support and sisterhood.
In the spring of 2022, the patriotic charity jewelry collection Freedom was born, combining bright national motifs and a clear socially responsible position: to this day, all profits from the sale of the capsule are donated monthly to the Guzema Foundation.
In 2023 we have teamed up with the Ukrainian School of Political Studies (USPS) to create a new KVITKA charitable drop. Inspired by cultural heritage and embodiment of new meanings, the brooch was designed based on the work of the Ukrainian artist Heorhii Narbut. The proceeds are directed to the “You are important” educational program launched by the USPS. Its participants are servicewomen and veterans who seek to take an active part in social and political processes, realize themselves in the field of public administration and public service.
The birth of the Guzema Foundation in 2021 marked a new chapter in our charity journey, dedicated to uplifting the children at the Chernihiv Regional Children’s Hospital and supporting our community in times of need. When the russian full-scale invasion of Ukraine started in 2022, we stood firm, extending our hands to our brave soldiers and those affected by war, symbolized by our patriotic Freedom collection, worn proudly by icons and patriots alike.
At Guzema Fine Jewelry, our story is woven with threads of compassion, each piece reflecting our commitment to illuminate lives beyond fashion and beauty. From the very beginning, we have embraced the art of giving, channeling our passion into meaningful initiatives that resonate deeply with our ethos, centering on kindness and compassion.
Join us in our journey of heart, hope, and healing. Together, let’s continue to shine bright, lighting up lives with every sparkle and with every act of kindness. Thank you for being part of our story.
